There has been a lot of to-ing and fro-ing in the search engine world of late and there are lots of conspiracy theories between SEO ‘ers as to why these things happen.
It is easy as a SEO web master to get caught up in these webs of intrigue.
You get email notes about them, you view so-called ‘ SEO experts’ thoughts on bulletin Boards - hey you probably even read things in newsletter articles!
Well I hope so anyway….
The big drive for SEO web masters currently appears to be content and link building.
While link building is important I don’t believe it makes Queen. Maybe a Prince. Content and links DO go hand in hand but, without relevance, your only building a short term linking strategy that wont affect the relevance of your site to the keywords you want to be listed under.
If your site is about finance, then finance content is best supported by finance link exchanges. Relevance!
If your site is about finance, then finance content supported by
Okay, so what is the best strategy?
Keep EVERYTHING relevant. It is that simple.
Make sure that you only swap or link to sites that are relevant to the content on your pages. Yes I am suggesting link exchanging on pages of your site not a links page.
Links pages seem to be being abused. There are rumours that pages called links, resources or partners are not passing
page rank. You could be wasting your time building links that are not giving you any benefits!
Delivering relevant links from relevant content is the future.
Look at sites such as www.bbc.co.uk or www.independent.co.uk. News sites have the right idea. They have 2 or 3 relevant internal links to other articles on the same topic or links to internal tools that are related. These usually can be found at the right hand side of the article.
They also then have web links or external links to sites of interest that are related to the topic. These are relevant!
Another benefit of this is that with a content rich site you can add hundreds of links quite legitimately and really add some value both to your Rankings and your users.
With a content-poor site it is difficult, you have to add link pages or create a links directory. A five page site will need to add 10 or 12 good link pages to compete and even then with algorithm changes, this may not be prudent.
Having a site with 400 pages means you can easily add 3 links per page, so you have 1200 link options straight away.
Hopefully this explains that relevance runs a close second to content.
Always bear in mind when writing SEO content that relevant links will not only boost your search engine rankings, but you will also add a service to your visitors.
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